[REPOSTED] Let Your Trusted SEO Do Their Job
Interesting article by Jill Whalen – May 23 [ARTICLE HERE]
I just don’t get it. Why do some companies pay lots of money to have an expert do a job for them and then not let them do it?
Before I sign on the dotted line with any new search engine optimization client, I always make sure they understand that the visible text copy on their current Web site will *have to* change in order to achieve maximum success.
That’s right, the visible text copy…the stuff that people see and read when they visit your site.
Can’t You Just Change the Meta Tags?
“What?” they often ask incredulously. “Can’t you just change the Meta tags?” “What if we make the new copy invisible?” “My nephew told me that there are ways to do all this in the background.” “Isn’t There Any Other Way?”
Sure, there may be other ways, but like any successful professional, I use methods that have been proven to work for me: adding professionally written, keyword-rich marketing copy to the important pages of the site and optimizing them accordingly. This SEO method worked for me back in 1995, and it continues to work in 2002. Judging from the amount of email I receive from my long-time readers, it works for them also!
Read the rest of the article [HERE]!
November 29th, 2006 at 7:39 am
Is there any special techniques that can be used to optimize a wordpress blog on my server for SEO. One issue I see is no way to change the title tags on each page, where it seems to take the blog name for the home page.
I have several hundred 600+ inbound links.
I have pinged Technorati manually and used pingoat as well as pingomatic every time I add a new blog.
There is plenty of content, about 30 articles.
What else can I do? What else should I do to optimize my blog?
November 29th, 2006 at 10:56 am
Wordpress automatically changes the title to each interior page, adding the article title to the blog name in the title. I am looking at this page now, and it’s “Mac’s Place >> Blog Archive >> [REPOSTED] Let Your Trusted SEO Do Their Job”
The key I have found (with my site and clients’ sites) is to make the articles chock full of keywords and search phrases, even if it might not be 100% grammatically correct. Without the proper research tools, (like Google’s API, etc) you really can’t say 100% what exactly people are typing in to find your services.
Search engine optimization is a science in of itself, and I am by no means any kind of expert in it. I just posted this article because it makes some good points about how clients try to tell us all how to do our jobs, as though they had years of experience in what we do.