Interesting article by Jill Whalen - May 23 [ARTICLE HERE]

I just don’t get it. Why do some companies pay lots of money to have an expert do a job for them and then not let them do it?

Before I sign on the dotted line with any new search engine optimization client, I always make sure they understand that the visible text copy on their current Web site will *have to* change in order to achieve maximum success.

That’s right, the visible text copy…the stuff that people see and read when they visit your site.

Can’t You Just Change the Meta Tags?

“What?” they often ask incredulously. “Can’t you just change the Meta tags?” “What if we make the new copy invisible?” “My nephew told me that there are ways to do all this in the background.” “Isn’t There Any Other Way?”

Sure, there may be other ways, but like any successful professional, I use methods that have been proven to work for me: adding professionally written, keyword-rich marketing copy to the important pages of the site and optimizing them accordingly. This SEO method worked for me back in 1995, and it continues to work in 2002. Judging from the amount of email I receive from my long-time readers, it works for them also!

Read the rest of the article [HERE]!